Today's Hours: 9:00am - 7:00pm
Se habla Español


1900 Congress Parkway South
Athens, TN 37303

Contact Us


(423) 745-1962

Long Gives Back to Those Who Give So Much

The Long Difference Plus for Military, Veterans, First Responders, Medical and Educators

Honoring Those Who Serve

Every month is "Military Appreciation Month" at Long. This company has been Veteran owned and operated since 1923, and focus on service is at the heart of how we run our business. We understand firsthand what it means to serve one's country and community. That is why we have established the Long Difference Plus for our active duty and guard military members, our Veterans, and 1st Responders, Medical, and Educators. We respect the sacrifices you make to serve, and we want to make sure you can have peace of mind that when you purchase a vehicle from us we will take care of your needs not only in this sale but as long as you own your vehicle.

  • An additional $500 rebate on top of all manufacturer incentives.
  • An additional $500 finance rebate when you finance your purchase with us.
  • An additional $500 rebate when you trade in a vehicle on your purchase.

That's a total savings of $1,500 with every purchase.

These rebates and discounts apply to all New Vehicles, and every Used Vehicle that qualifies for the Long Difference.

We appreciate your service and want to serve you for all your automotive needs. Thank you for all you do to keep our country safe and free!

*Customer (or spouse) must be Active Duty, Reservists/National Guard, Veteran, or on Retired status in the U.S. Military. Active, Veteran or Retired U.S. Military for this program are defined as customers serving or having served in the United States Air Force, Army, Coast Guard, Marine Corps, Navy, National Guard, or Reserves. These rebates apply to all new and used vehicle purchases from Long Auto Group. In order to qualify for all three, you must purchase, finance, and trade in a vehicle with your transaction. Not all applicants will qualify. On lease contracts, rebate must be applied toward the Amount Due at Lease Signing or toward the Capitalized Cost Reduction. On finance contracts, rebates must be applied toward the Down Payment. Offer not available on fleet vehicles and not combinable with Hyundai Circle plan sales or First Responder Program. Service car rental and demo vehicles are ineligible for this promotion. Vehicle must be taken out of dealer stock. Terms, conditions, and restrictions apply. Must pay sales tax. Void where prohibited by law. Bonus applied toward MSRP and is not available for cash.